The City of Beverly Hills is launching its own line of perfumes this week. It's part of the city's plan to turn its trademark shield logo into a brand.
A three-perfume set, made in Switzerland, is the initial product in a series of expected items. It goes on sale in January in department stores for $120. Men will have their chance to smell like a million bucks when Beverly Hills cologne goes on sale later in the year for $75. And skin treatments and cosmetics will expand the line. Beverly Hills Mayor Jimmy Delshad says the new line is a perfect fit for the city because he says, "This is a center of fashion, sophistication, energy." Beverly Hills, the local Chamber of Commerce and the marketing firm will split royalty proceeds.
(Copyright 2010 by The Associated Press. All Rights Reserved.)
No comments:
Post a Comment